Effective Marketing is doing things with and for people

[TOM Merilahti]

Collaboration is the New Economy, and Effective Marketing doing things with and for people in a collaborative, generous (give-to-get), experimental, helpful, playful, personal, honest and in a participatory way.

The best way to get people to do stuff with you is to join them in what they are already doing.

If/when all SICU SSG members and creators of special groups follows this idea I'm sure it would lead to great results; cost effectivity, added value and multiplicative effects.

Do things worth talking about. It's not what you say that matters, it's what and how you do.

What do you think?

TOM

[Athena Gay]

Hi Tom,

Your insight is truly enlightening and I completely agree with your comments herein.

I have come to realize this for the past two years. I have been unemployed [in traditional terms] for more than five years, but decided to volunteer whenever I can just to get out of the house. The interaction is amazing despite the fact that I remain 'unemployed' to date. I suspect that planting collaborative seeds will in due time reap good rewards later and so my outlook remains positive.

Cheers!
Athena

[TOM Merilahti]

Dear Athena

I have a feeling that we our thinking is quite close to each other. Almost everything is about collaboration not competing each other.

This is why I have decided NOT to to bind myself in traditional * box * organizations.

Best regards,

TOM

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