SICU's GUIDING PRINCIPLES – WHAT IS IMPORTANT TO US?

[TOM Merilahti]

When everybody works and communicates in support of one another (“one for all, all for one”), we speak about multilateral marketing communication where the expectation is that a huge amount of added value, multiplicative effects and cost-effectiveness can be generated for all parties involved.

* SICU is a knowledge-sharing, learning community driven to inspire and to be inspired
* SICU is about turning passion into enthusiastic action and mutual benefit through great results.
* We strive to make SICU well known, sympathetic and useful
* We do not disclose information about or concerning members unless they wish us to do so
* We strive to do things for the first time rather than repeat
* We work in teams rather than alone
* We are visionary yet practical and pragmatic
* We invest resources and create shared value as opposed to money
* We enable creative learning through accepting and understanding diversity and mistakes
* We prefer to create rather than protect
* We help & support each other to succeed
* We build trust because trust is the fundament for everything else