"Ever Cool" trends for children; Disney, Barbie, McDonald's... have found a hidden place in a child's heart

[TOM Merilahti]

There are some "Ever Cool" trends for children, such as Disney, McDonald's, Barbie and a handful of others, as they have found a hidden place in a child's heart, and formed a bond that the child holds dear.

The logo of a planned insurrection created, developed and marketed by the undersigned in 1999, and named as kApina (= Rebellion. Apina stands for Ape). It was all about a "Kid's Rebellion for the wellbeing of families with children".
The aim and objective of the planned insurrection was that all the kindergartens in Finland with more than 230 000 children in the age group 2-6 years were involved in order to bring home the important messages in different forms of Kapina material and products. The daily themes during a period of two weeks was about the importance of exercice, healthy food, vitamins, kalcium etc. The kApina brand and logo was offered to be utilized both by corporations, brands and divergent events for kid's.

The people who helped invent and develop such brands understand the timeless needs that all children share. They know a child's fantasies, hopes, and dreams They know the many guises of fun. They know the precious role their brands play in a child's life. And, they kknow how to keep their brands continuously fresh and "Ever Cool", year after year.

Emotion, in its pure form, is significantly more powerful than batteries. Fun is best defined as emotional needs satisfied. Unfortunately, the word fun is the most overused, misunderstood, dangerous word in the kid kingdom.

Read Creating Ever-Cool - A Marketer's Guide to a Kid's Heart by Gene del Vecchio, and you get even an idea about how to touch the kid's heart in everyone of us.

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