FOREVERISM

[TOM Merilahti]

Trendwatching.com, June 2009:

While worshipping the 'now’ may seem the new religion, there are equally strong currents favoring the 'forever’. Dubbed FOREVERISM, prepare for a fluid 'trend', guaranteed to spawn new ideas. We promise.

While the ‘now’ has never been more popular, with many consumers still keen on instant gratification, trying to maximize the amount of experiences they can collect in as little time as possible (and with as little budget as possible), there are equally strong forces promoting the ‘forever’:

FOREVERISM | Encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done. Driving its popularity is technology that allows them to find, follow, interact and collaborate forever with anyone & anything.

As FOREVERISM leans heavily on various societal and technological developments, the topic may lend itself more to a hefty tome than to a monthly trend briefing. Blissfully, we can hide behind our focus on consumer trends and skip some of the heavy lifting.

So let’s start with how countless individuals are building online profiles and relationships that are potentially ‘forever’, and how that is already impacting their interaction with brands in a variety of new ways.

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