The Finnish Software Entrepreneurs Association has granted Snoobi Oy's founder and chairman of the board Pekka Koskinen Software Entrepreneur of the Year award

[TOM Merilahti]

Pekka Koskinen awarded the Finnish software entrepreneur of the year award

Oct 23, 2009
Recognition for fast growth and internationalisation


The Finnish Software Entrepreneurs Association has granted Snoobi Oy's founder and chairman of the board Pekka Koskinen Software Entrepreneur of the Year award. The selection criteria was that Pekka Koskinen had developed Snoobi's business innovatively and boldly.

The Software Entrepreneur of the year award is granted to a successful software entrepreneur that has helped the Finnish software industry to grow and has acted as an inspiration for entrepreneur driven business development. Snoobi Oy, which Pekka Koskinen has founded, has rapidly gained the market leader position in web analytics in Finland.

Before Pekka, the award has been granted to e.g. MySQL's founder Michael "Monty" Widenius and Risto Siilasmaa from F-Secure Ltd.

"Snoobi is a great example of a successful technology company that has based its business model on SaaS -technology (Software as a Service). The concept that is based on delivering services over the Interet enables fast growth and internationalisation. Under Koskinen's leadership, Snoobi has developed a customer friendly and easy to use product that has great potential in the global marketplace", explains Jaakko Salminen, CEO of The Finnish Software Entrepreneurs Association.

"We've been able to develop a service product, that helps our clients to succeed on the Internet and meets the needs of a wide range of end users. There is a low entry barrier, because our service is easy to use and buy. The customer will be able to budget all costs, as we offer a turnkey package with a fixed monthly fee, which includes the software and the necessary support services", says Pekka Koskinen, the founder of Snoobi.

During the last years Snoobi Oy has strongly increased its net sales and staff. The company was selected as the Finland's fastest growing technology company in 2008.

"Four years ago, we were three people - now we employ 40 in Finland and 15 abroad. This year, our turnover will grow about 30%", Koskinen says. He is not surprised by the strong growth and the recruitment needs even while many countries are suffering from depression.

"The need to develop the online business has grown consistently, regardless of the economic situation. We have developed our activities in accordance with our strategy, and managed to establish our position as the information bank for online business development. The next bigger value-generating phase for the customers is the integration of SaaS-based services using API interfaces (Application Programming Interface)", Koskinen sumps up.

The Finnish Software Entrepreneurs Association has granted Snoobi O...